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MARKET ART FAIR IDENTITY
By 25AH
Using TELKA
Market Art Fair’s visual identity reflects the fair’s ambition to feel confident, contemporary, and accessible while maintaining a strong sense of quality and restraint. Designed to support an event that evolves annually, the identity balances consistency with flexibility, allowing it to stay relevant without losing recognisability. Telka plays a key role in this system, contributing clarity and structure across print and digital applications while supporting a calm and composed reading experience. Together, the visual language and typographic choices create an identity that feels refined without being distant, distinctive without overpowering the art, and well aligned with Market Art Fair’s position as an international yet intimate platform for contemporary art.
